It seems a small tick-box is causing a few ructions in the world of Google Desktop. Which tick box you may ask? The one where Google Desktop, by default, indexes secure web pages.
This ‘feature’ of Google Desktop results in GD indexing and caching secure files such as internet banking pages and web-based email pages that are viewed by the user. The index isn’t providing the passwords to access these, but the pages viewed by the user once the password prompt is passed.
These cached files have previously been somewhat buried in windows, but with them easily available to GD there are obvious security concerns. For example, try a search for ‘compose’ on Google Desktop if you have used web-based email recently and you may be surprised at what GD indexes and caches.
While the tech news sites argue over whether this is or isn’t a security threat, it’s clear Google overlooked an obvious user concern when they left that GD option on by default.
It makes one wonder what secrets may be buried deep in the Google web index, just waiting for some intrepid searcher to discover!
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When it comes to breaking through to your customers’ email inbox, it’s getting to be less about what you say and more about how you say it. The spam net that i.merchants must circumvent is getting ever more sophisticated and, dare we say, overzealous. In fact, recent surveys indicate that more than one-third of permission emails that consumers want to receive from trusted sources are being blocked by email filters and corporate firewalls.
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DMA Annual Conference — New Orleans, LA
As consumers rely more heavily on spam filters, the e-mail marketer’s dilemma is nearing a breaking point. Soon only 50% of your consumers will receive your e-mails! What are the major factors influencing your own deliverability challenges? This session will reveal ways to assess your vendors’ network reputation, best practices for designing spam filter-friendly e-mails, how to get whitelisted with major ISPs, and where e-mail marketers go from here.
Topics include:
- Understanding whitelisting criteria for ISPs such as AOL and Yahoo!
- Secrets to monitoring your own spam record — and your e-mail vendor’s
- Tactics for making your e-mails filter-friendly while complying with the law
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Auckland Chamber of Commerce e-Nabling Business — Auckland, New Zealand
A workshop featuring practical tips and solutions for integrating the latest email marketing and search engine optimization technologies into your marketing mix.
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WCCE Annual Winter Conference — Madison, WI
Building a trusting relationship with your Web site visitors starts with the common sense approach known as “permission marketing.” The idea behind permission marketing is to get the customer or prospect to volunteer to receive your email newsletters and special offers. This is also known as opt-in. These “hand-raisers” are a lot more likely to not only tolerate receiving your emails, but also to respond favorably to them.
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“We are grateful to Stephan for planting the seed for one of the most successful Web projects The Carter Center has undertaken to-date.”
“Stephan Spencer has been a steadfast supporter of our work, particularly in the initial phases. He provided, through Netconcepts, our website facility gratis and was always available for consulting on matters of communication website improvement. I consider his technical knowledge is of the highest level in the field.”
